Certified NextGen AI Marketeer

Designed by top marketing gurus and Wiley to enable new age marketeers to assess and leverage the potential of AI, to enhance growth and ROI, and serve customers better

Course Location:

Available on: Classroom + Online
  • 20% Business content will come from Artificial Intelligence by 2018
  • 85% AI customer experience interactions will be powered by AI bots
  • >5% Efficiency gains that can be achieved through AI marketing optimization
Getting Started

With Marketing in Digital Era

  • Classroom + Online
Artificial-Intelligence-in-Marketing
1 Reviews
09 Nov, 10 Nov
  • 3 Months
  • Certification
As per a Forrester survey, 49% of marketing decision makers, whose firms focus primarily on B2C in Asia Pacific, said that their marketing organization plans to implement, have already implemented, or will upgrade their implementation of AI.
As per a Salesforce survey, 61% of marketing leaders expect AI to have a substantial or transformational impact on hyper personalized content over the next 5 years.

Key Highlights

  • Create a business case for AI in marketing, focused on enhancing ROI, customer growth and success, enhancing efficiencies
  • Have deep grasp of when and where to apply or not to apply Artificial Intelligence to business cases
  • Implement Artificial Intelligence algorithms for business purposes such as predictions, segmentation and NLP
  • Explore Artificial Intelligence concepts on your own without writing any code and reduce dependency on vendors
  • Work effectively with data science and AI experts & vendors
  • Know the right questions to ask, select right processes, use right tools while implementing AI for marketing solutions

Enter your details

What will you get

  • Industry-recognized Certification from Wiley on passing the end of AI course examination
  • A no-coding lab environment that provides operation ready models and workflows for clear understanding of marketing workflows and application of Artificial Intelligence Marketing
  • A Capstone Project to connect the entire AI-driven marketing value chain

What will you learn

  • Ability to evaluate implementation of Artificial Intelligence into processes across marketing stack
  • Deep understanding of how to leverage Artificial Intelligence in marketing for maximizing ROI, enhancing efficiency and increasing business growth, acquiring and retaining customers
  • Clarity in using or automating data, understanding what data to use, when and how

What skills you will build

Data Science marketing ai Machine Learning
Online Session 1 (2 Hours)
  • The Role of AI in Marketing
  • The changing roles of Marketer
Online Session 2 (3 Hours)

Introduction to AI & ML

    • Define what is Artificial Intelligence (AI) and Machine Learning (ML)
    • Discuss the components of Artificial Intelligence and ML

 

How Marketers are using AI & ML

    • Establish the impact of AI and ML on Marketing functions
    • Use cases to elaborate on how AI and ML are changing marketing functions
    • Role of a marketer in the Artificial Intelligence age

 

Implementation of AI and ML- the Process and challenges

    • Draw the process of implementing Artificial Intelligence and ML
    • Identify situations that demand AI-based Marketing solutioning
    • Best practices in Implementing Artificial Intelligence
    • Identify the Popular AI tools that can be used by Marketeers
 
Online Session 3 (3 Hours)

Impact of AI on Sales Enablement and customer acquisition

      • How AI-powered marketing technologies have helped in predicting lead quality & prioritizing marketing qualified leads
      • How automating routine marketing tasks is enabling AI data-led marketing

 

Impact of AI on Customer Engagement

    • How AI-powered marketing techniques like AI personlization and send-time-optimization have changed the way marketeers engages with the customer
    • How AI-powered marketing technologies like chatbots have changed the way companies communicated with the customers
    • How Artificial Intelligence is helping to improve customer experience campaigns & communication
Online Session 4 (3 Hours)
Understanding ML 
  • Describe Machine Learning
  • Establish the classification of ML
  • Differentiate between supervising, Unsupervised ad
  • Reinforcement learning State the use cases of
  • machine learning in marketing  

 

Introduction to NLP and its applications

  • Explain NLP Identify the business use case of NLP
  • techniques in marketing 

 

Online Session 5 (3 Hours)

 

Introduction to Deep Learning and its applications

  • Explain Deep Learning
  • Define CNN, RNN, NLP 
  • Identify the business use case of Deep Learning
  • techniques in marketing
 
Online Session 6 (3 Hours)

The  Marketing Tech Stack

    • The  Marketing Tech Stack
    • The AI Tools Landscape and Vendor evaluation

 

The AI Tools Landscape and Vendor evaluation toolkit (questionnaire, checklist, guidelines)

    • Identify the AI tools available for marketing to carry on above-mentioned tasks
    • Selecting the right tools
    • Demo of AI Accelerator

 

Online+Classroom Session 7 (2 Hours)

    • Evaluating Business Scenario to Identifying
    • Creating Your AI-Led Processes 
    • Platforms, Evaluating Artificial Intelligence Vendors
Online Session 8 (3 Hours)

Identifying the right Data for AI

    • Identify the right data for Artificial Intelligence 
    • Identify the data required to solve the business problem 
 
Online Session 9 (3 Hours)

Get the data ready for AI 

    • Describe the approaches for collecting data for Artificial Intelligence
    • Identify the various data types 
    • Differentiate between structured, Unstructured and Semi-structured data
    • Identify the problems with the real-life data set
    • Define the purpose of Data audit
    • Describe the approaches for outlier and Missing value treatments
    • Explain data standardization

 

Additional Video: Introduction to Tableau

Online Session 10 (3 Hours)
    • How to tell impactful stories from data/ Data ethics issues??
 
Online Session 11 (3 Hours)
    • Data ethics and privacy 
 
Online Session 12 (3 Hours)

Impact of AI on Customer Engagement

    • Case Study on data exploration
    • Data cleaning and data exploration
    • insight detection using univariate etc are covered as a part of this case study
Online Session 13 (3 Hours)

Identifying Customer personas

    • Define customer persona and its significance
    • Use Segmentation using K Mean Clustering for customer segmentation
 
Online Session 14 (3 Hours)

Customer Lifetime value using  AI

    • Define CTLV
    • Using AI marketing techniques to manage cTLV

 

Online Session 15 (3 Hours)

Understanding consumer buying pattern using Market basket analysis

    • emulate real-world consumer purchasing behavior using 
    • Understand the application of CNNN and SVM in evaluating customer buying patterns
 
Online Session 16 (3 Hours)
    • Using AI to get Customer attention (chapter 4)
    • Using Artificial Intelligence for Customer Retention(chapter 6)
    • Use AI modelling techniques to predict customer churn
Online Session 17 (3 Hours)

Impact of AI on

Marketing ROI evaluation

    • Setting the context: Introduction to Artificial Intelligence in Market ROI
 
Online Session 18 (3 Hours)

Optimizing Market Mix Modelling - tool to be touched upon

    • Introduction to Market Mix Modelling using 
    • Use Multi Linear Regression, Segmentation
    • for  Budget Optimization
    • List the Shotcoming of Market Mix Modelling

 

Online Session 19 (3 Hours)

Attribution Modelling - tools to be touch upon

    • Describe how Artificial Intelligence can be used for Attribution modeling
Online Session 20 (3 Hours)
    • AI maturity assessment and  opportunity identification
    • Building a business case in AI - AI case study
 
Online + Classroom Session 21 (3 Hours)
    • Tying it Together: Solving marketing challenges using AI 

  

Option for one out of two project
    • Building lead scoring engine using AI
    • building a customer attrition model
 

 

The AI marketing course is suitable for you if you work in areas where breadth & volume of data is high as well as impact of analytics led decision making is very high for e.g. Marketers in FMCG, ai in e-commerce, ai in retail, media, ai in banking, and ai in healthcare working in areas like ai in market research, ai in digital marketing, ai marketing operations, and media.

This program also adds tremendous value to:

  • Product owners and their teams
  • Marketing agency employees
  • Account managers and sales heads
  • Marketing consultants
  • Startup founders
  • CXOs

You should have a basic knowledge of marketing and MS Excel. There is no prior technical/programming experience required for the program.

  • Pre Course

    • 2 Hours of Instructor led online session

     

    3-Month Program

    • 6 modules
    • 2 workshops - 16 hours of in-person training
    • 18 instructor-led live online sessions (54 hours)

     

    Live  Project

    • Building lead scoring engine using AI
    • Building a customer attrition model

Developed by experts at Wiley and Clevered along with the Wiley Innovation Advisory Council (WIAC) members and leading industry experts in emerging technologies, the three-month intensive program provides:

  • Complete experiential learning integrating concepts and their application in real-world contexts
  • Exposure to Artificial Intelligence and ML tools and several real-world business use cases on the application of AI and ML in delivering business outcomes
  • A fundamental understanding of Artificial Intelligence concepts, application of Artificial Intelligence in marketing, AI solution building & AI tool evaluation across marketing needs
  • Access to a code-free environment which allows marketers to take back operation ready models and workflows and implement in their office environments

Data is a boon to marketers, but they struggle to rationalize differing versions of data stored in multiple systems of insight and engagement, including CRM, AI in marketing automation platforms, AI campaign management platforms and account-based marketing solutions. Human beings are now the limiting factor in marketing. Existing marketing constructs centered on human cognition simply cannot cope with the volume, velocity, and complexity of modern customer engagement. The opportunity costs are growing daily as data sits idle and interactions remain generic.

In these challenging times, leveraging the power of Artificial Intelligence is what will provide marketers with a competitive edge.

  • Understanding AI Complexity and its implication
    Understand all the concepts and jargon of machine learning and artificial intelligence.
  • AI Personalization
    Trend or pattern recognition, insight generation from the data using Artificial Intelligence
  • AI in Market Research
    Design effective experiments, analyze data faster and ensure that insight is applied almost instantly in any campaign
  • AI in Digital Marketing
    Personalization of marketing communication through Artificial Intelligence. Measuring the ROI of digital marketing investment
  • Insight Detection
    Trend or pattern recognition, insight generation from the data using Artificial Intelligence
  • Marketing ROI
    Consistently deliver value against suggested marketing goals by optimizing marketing resources
  • Media
    Personalization of media. Effectively manage media assets using AI
  • Contextual Marketing
    Identifying and using context through AI to create a repeatable cycle of interactions, drive deeper engagement and effectively deliver contextual marketing across online and offline touchpoints

AI marketing course is suitable for marketing professionals who aspire to use the breadth and volume of data to impact analytics led decision making. For example, marketers in FMCG, e-commerce, AI in retail, AI in media, AI in banking, and AI in healthcare working in areas like AI market research, AI in digital marketing, AI for marketing operations, and media.

This program also adds tremendous value to:

  • Marketing agencies
  • Account managers and sales heads
  • Marketing consultants
  • Product owners & their teams
  • Startup founders
  • CXOs

This is a customized program only for marketers which is a focused attempt to:

  • Provide you a fundamental understanding of AI concepts, application of Artificial Intelligence in marketing, AI marketing solution building & AI tool evaluation across marketing needs
  • Give you first-hand exposure to building AI-based marketing solutions without any technical expertise
  • Provide you with frameworks, tools & technology environments that can be leveraged by you in your own functions and industry

All the instructors at Clevered are industry practitioners with a minimum of 10-12 years of rich experience along with an extensive training experience across geographies.

You can call us at +91 8588863954 OR email us at info@clevered.com. We shall be glad to assist you.

Locations and Schedule

Course Advisor

14+ years of experience in building analytical solutions & digital strategy for large organizations. Rich experience in conducting analytics training for over 5000 hours in the last 3 years. Conducted classroom training and online training in India & abroad. Tie-ups with several organizations & institutions for analytics training. He has helped over 30 global organizations transform their business using customer, marketing, workforce & operational analytics across retail, banks, NGOs, DTH, Telecom & CPG. He has been instrumental in managing & growing multi-million dollars analytics projects in retail, HR, marketing & customer loyalty.

Expertise

Leadership Data Science Machine Learning
None

Jaydeep Chakraborty

Certificates

Certification from Wiley & Clevered

You will receive the certification post successful completion of the program which includes:

  • Attending 2-day classroom session
  • Attending 16 live online sessions
  • Submission and presentation of Capstone project to our expert panel

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Success Stories

Data Science Enlightenment! It was a 3 days boot camp session which made data science to make real business sense. Well organized with preparation material and strong study after program. Jaydeep delivers a unique learning experience, making attendees to forget breaks. Amazing presentation of a scientific subject not only for professionals, but for students as well.

GEORGIOS KARAKYRIAKOS

SENIOR MANAGER B2B CREDIT
Qatar
GEORGIOSKARAKYRIAKOS

The training was really good, the instructor took a lot of interest in delivering training with passion and was interested in making us learn which is rare. He made training sessions very interactive so that we could ask questions and clear our doubts completely. Nevertheless, attending this training proves to be the done thing from a career perspective. It gives an exquisite turn to my career. Thanks a lot!

Aarushi Nudurupati

Data Analyst at KPMG
Dubai
aayushi

The trainer elaborated every essential topic of Data Science with R and offered mentorship for industry based projects which are now helping me in handling projects in my organization. I am really happy to explore the statistics in Data Science with R and learned to implement the skill tactfully at the workplace.

Gigi Babu

Senior Integration & Digital Specialist at Mashreq Bank
Dubai
ss-gigi-babu

I wanted to utilize agile methods in all of my internal work, sought the opportunity to align practical knowledge with industry knowledge to enable my role and learn from expert information. Program offered by Clevered was instrumental in helping me do the same. The content and application to access the course material were fantastic! The present format was clear and simple to follow along with time to go back and dig deeper into content.

Robert Bullock

Delivery Head for IT Services at Standard Chartered Bank
Singapore
RobertBullock

The Data Science course is taught with extraordinary passion. The course is very informative and provides you all the knowledge needed to get started with Data Science and R. Moreover, the limelight of the training is project based practice sets which give a live experience of dealing with real-time situations. This training proves to be a milestone in anyone’s career! Superb Job!

Mohammad Riyaz Ahsan

Solution Delivery Manager at Emirates Airline
Dubai
Muhhad_Riyaz

I attended Data science Bootcamp in Qatar. Thanks to this course, I learned the fundamentals of Data science and R programming language. The course is rich in content, and Jaydeep delivery makes it fun and easy to understand. Most importantly, this course opened my appetite to dig in more and expand my knowledge in this promising and growing field.

Mohamed Amine Essoufi

Market research Consultant at Nielsen Consultancy
Qatar
MohamedAmineEssoufi

Success Stories

  • GEORGIOSKARAKYRIAKOS

    Data Science Enlightenment! It was a 3 days boot camp session which made data science to make real business sense. Well organized with preparation material and strong study after program. Jaydeep delivers a unique learning experience, making attendees to forget breaks. Amazing presentation of a scientific subject not only for professionals, but for students as well.

    GEORGIOS KARAKYRIAKOS

    SENIOR MANAGER B2B CREDIT
    Qatar
  • Aarushi nadurpati

    The training was really good, the instructor took a lot of interest in delivering training with passion and was interested in making us learn which is rare. He made training sessions very interactive so that we could ask questions and clear our doubts completely. Nevertheless, attending this training proves to be the done thing from a career perspective. It gives an exquisite turn to my career. Thanks a lot!

    Aarushi Nudurupati

    Data Analyst at KPMG
    Dubai